This is a die cast from First Gear. It is a very nicely done model. If you want one for your collection, but don't want the advertising on the side; all you have to do is use a little non-acetone (pink) finger nail polish remover on a Qtip and it will wipe right off. If I find any more of these, in different colors, at a good price, I intend to get them and do just that.